We're looking for an exceptional Head of Content Strategy to shape and lead a new, integrated content function.

This is a leadership opportunity within our Group Brand & Communications shared service, reporting to the Director of Marketing and Director of PR & Public Affairs. You'll define and deliver a comprehensive content strategy that supports both our short-term commercial objectives and long-term brand reputation. 

This is both a strategic and hands-on leadership role, ideal for someone who can think long-term while delivering at pace.

We offer a hybrid working model for this role, with 2–3 days per week based in our London office and flexibility for remote working.

The Role

• Own and proactively manage the integrated marcomms content calendar across the Group
• Align content strategy to business objectives, commercial priorities and brand guidelines
• Lead end-to-end content production across multiple channels (web, social, CRM, email, campaigns and public affairs)
• Ensure consistency of tone, voice and editorial standards
• Drive measurable impact through data, analytics and performance optimisation
• Work closely with the wider Marketing, PA and PR team, as well as Commercial and Regional teams to support campaigns and business objectives
• Ensure content is optimised for SEO, GEO and AI/LLM discoverability
• Define KPIs and dashboards to measure engagement and impact
• Explore and experiment with emerging technologies to enhance content effectiveness

About You

• Significant experience in content strategy, editorial leadership or content marketing within a complex corporate environment
• A strong understanding of brand governance and integrated communications
• Experience managing cross-functional stakeholders at senior level
• A track record of delivering measurable commercial and reputational outcomes through content
• Knowledge of SEO, performance analytics and content optimisation
• Knowledge of CRM and customer lifecycle communications (desirable)
• A collaborative leadership style with the ability to build and inspire teams
• Commercially aware, creative and comfortable balancing short-term commercial drivers with long-term brand reputation

Salary - £85,000 - £94,727, plus up to 30% annual bonus

Rewards & Benefits

• Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you! This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advise. Our EAP provision offers 24hr, 365 days a year mental health support
• We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc
• Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass
• Cycle to work scheme
• 25 days' holiday + bank holidays
• Holiday buy/sell scheme
• Pension scheme and chance to buy discounted First Group shares
• Flexible working

We put a big focus on physical and mental wellbeing at First Bus. We recognise that anyone can be affected by the stresses and strain of work, or life outside it. You'll find a range of health-promotion initiatives, and you will have 24/7 access to our confidential Employee Assistance Programme.

Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities and people. We welcome applications from all.

Applicants are advised that background checks will be conducted as a standard part of our recruitment process.

The closing date for applications is 25th March however, we reserve the right to close the vacancy early should we receive a high volume of suitable applications.