Job Title: Marketing Executive

Location: Leicester

Salary: £27,000

Contract Type: Permanent, Full-Time 

Basic Purpose of Role

Reporting to the Marketing Manager, you will become an integral member of the Local Business Unit (LBU) marketing function. Within this role you'll work with the LBU management team – and in conjunction with the central First Bus Marketing team – to help deliver marketing activity and the local marketing plans for the LBU.

Within this role you will be responsible for delivering end to end marketing campaigns and marketing activity across the full marketing mix, as allocated in the LBU, as well as providing general marketing & communications support to the local management team where necessary.  

As our Marketing Executive you will act with integrity and role model First Bus values and behaviours (‘our way') across business units and the broader business; and through effectiveleadership and stakeholder management, you will ensure the needs of local authorities, investors, customers, partners, and colleagues are met.

The Day to Day

• Delivery of marketing campaigns and co-ordination of any new service launch events, for the LBU, ensuring they are delivered on time and within budget.
• Manage the online (website, app and LBU social channels) content across the LBU's customer facing digital channels.
• Assume responsibility for all bus publicity material produced locally including timetables, on-bus material and other locally produced literature, ensuring marketing material is deployed and maintained in line with the LBU marketing plans.
• Serve as our local brand guardian by supporting a continuous audit process to ensure adherence to our guidelines and maintain consistency across the local fleet.
• Planning and delivering market research initiatives, in conjunction with central marketing teams ensuring an up-to-date insight from both user and non-user views on First Bus across the LBU.
• Manage the deployment local initiatives and campaigns to promote bus travel across the LBU.
• Provide general marketing and promotional support, sourcing and managing the inventory of promotional material for external events.
• Ensure procurement and back-office financial processes are followed in line with marketing spend.
• Other duties commensurate with the role as may be deemed appropriate by your line manager.

Skills/Experience 

• Past career experience of working in a marketing function or role.
• Experience of delivering integrated marketing campaigns with a track record of delivering commercial returns.
• Experience of compiling complex media plans including knowledge of digital media channels.
• Experience of using a CMS system to deliver web content.
• Experience of designing high quality impactful marketing collateral to drive customer behaviour change
• Project management skills.
• Able to work to tight deadlines and comfortable working in a dynamic, fast paced environment.
• Ideally hold a relevant marketing qualification.
• Experience of working in a B2C campaign setting would be beneficial.
• Advocate of FirstGroup values and associated.

Company Responsibilities

• Adhere to all FirstGroup policies and procedures.
• Undertake any training and development activities at the request of the line manages.

Rewards & Benefits

• Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you! This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advise. Our EAP provision offers 24hr, 365 days a year mental health support
• We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc
• Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass
• Cycle to work scheme
• 25 days' holiday + bank holidays
• Pension scheme and chance to buy discounted First Group shares
• Enhanced maternity / paternity pay
• Flexible working

We put a big focus on physical and mental wellbeing at First Bus. We recognise that anyone can be affected by the stresses and strain of work, or life outside it. You'll find a range of health-promotion initiatives, and you will have 24/7 access to our confidential Employee Assistance Programme.

Please apply now. We look forward to receiving your application.

Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities and people. We welcome applications from all.

Applicants are advised that background checks will be conducted as a standard part of our recruitment process.